Website Redesign for Abilene Solutions, Swiss European cybersecurity firm
Redesign of the Webflow website for Abilene Solutions, cybersecurity firm dedicated to critical environments and sensitive infrastructures. Bases in Geneva.
Align the digital identity with the premium positioning of a Swiss European cybersecurity firm.
Abilene Solutions is the cybersecurity branch of Abilene Group, a Swiss company founded on over 25 years of expertise in governance, risk, and compliance. The firm now protects thousands of endpoints across Europe, in sensitive environments where a breach is a paramount concern: financial services, international public organizations, critical infrastructure, luxury industry, strategic SMEs...
The old website no longer reflected the scope of its European positioning or the technical depth of its offering — a catalog structured around four pillars (Zero Trust, See More VOC, Detect Better SOC, Recover Faster ROC) and rare expertise in IT/OT/ICS convergence. In a market dominated by large American companies, the firm needed a website capable of embodying its choice to be a European leader and solidifying its reputation.
- Completely redesign the digital identity to target executive committees and CISOs in sensitive organizations.
- Build a clear architecture around the four solution pillars, to make a complex operational offering understandable.
- Develop five distinct industry-specific pages (financial services, critical infrastructure, luxury and manufacturing, international organizations, SMEs), with content and visual codes tailored to each industry.
- Deliver a website consistent with the dual presence Switzerland (Geneva) and France (Lyon).
- Implement an editable CMS autonomously to support the content strategy (insights, press releases, threat intel).
- Develop animations and video backgrounds to convey the high technical expertise of the business without resorting to typical industry jargon.
- Optimize performance and SEO/AEO/GEO to support a B2B lead generation strategy in the DACH and France regions.
A Webflow site rebuilt from scratch, delivered on time despite the content density and the complexity of a technical sector. The pillar and cluster architecture clarifies a dense offering and facilitates contact for highly decision-ready prospects. The CMS allows Abilene's teams to publish their monitoring content independently, without relying on their Webflow freelancer. Performance and structure were optimized from the design phase to support the European growth strategy of the firm, without compromise.
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We chose Alexis for his experience with Webflow and his pragmatic approach to the project and budget. The results far exceed our expectations! 😁 His ability to understand our vision and business objectives, while demonstrating creativity and support, from the Figma mockup to the initial launch, is particularly impressive. 💪 We look forward to collaborating with him again on the next phase of the site's development! Thank you, Alexis.
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