AEO (Answer Engine Optimization)

The natural evolution of SEO for the AI era

Answer Engine Optimization (AEO) represents the new frontier of digital referencing. While traditional SEO aims to position your pages in Google results, AEO optimizes your content to be cited and recommended by artificial intelligences like ChatGPT, Claude, Perplexity, or Gemini.

This approach is becoming crucial in a landscape where more and more research now involves AI assistants. Your prospects no longer necessarily visit your site: they get direct answers from the AIs that synthesize information from multiple sources.

Fundamental differences with SEO

Unlike SEO, which optimizes for search engine algorithms, AEO structures your content for understanding through artificial intelligence. AIs favor factual, well-structured and easily contextualized information. Where SEO seeks the click to your site, AEO aims to directly cite your expertise in the AI response. The objective becomes to position your brand as an authoritative reference in your field of expertise.

AEO optimization techniques

AEO optimization is based on several specific levers. Creating detailed FAQs answers your audience's frequently asked questions directly. Structured data makes it easy for AIs to interpret your information. The llms.txt file guides artificial intelligences to your most relevant content. Writing factual content, with sources and evidence, strengthens your credibility with language models.

AEO and Webflow tools

Webflow natively integrates several AEO functionalities into its platform. The AI assistant will soon be able to automatically generate optimized metadata, structured data, and even suggest content improvements to maximize your visibility with artificial intelligences.