Schema Markup

Schema Markup is a structured data code that helps search engines better understand and display your website content in the results.

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What is schema markup?

Schema Markup, also called structured data, is a vocabulary of HTML tags that you can add to your website to help search engines understand your content. Developed in collaboration by Google, Bing, Yahoo, and Yandex, Schema.org provides a standardized set of types and properties that accurately describe the content of your pages. This additional information improves how your site appears in search results and can significantly improve your SEO.

Why use Schema Markup?

Implementing Schema Markup offers several advantages for your strategy SEO :

• Rich Snippets : Rich display in SERPs with stars, prices, reviews, etc.

• Better understanding : Search engines better understand the context of your content.

• Improved click rate : Rich results get more attention and generate more clicks.

• Zero position : Increase the chances of appearing in featured snippets.

• Voice search : Optimize your content for voice assistants.

How do I implement Schema Markup on Webflow?

In Webflow, you can add Schema Markup in a number of ways. The easiest way is to use JSON-LD in page settings or via custom code blocks. For e-commerce sites, implement Product, Review, and Organization schemas. For blogs, use Article and BlogPosting. Remember to test your structured data with Google's test tool to make sure it's implemented correctly.

Glossary

Discover more glossary terms

These definitions will allow you to deepen your knowledge of important concepts and words that are often used in our field.

Core Web Vitals

Core Web Vitals are a set of essential web performance metrics defined by Google to measure the real user experience on a site.

B2C

B2C (Business to Consumer) refers to commercial transactions between businesses and end consumers, as opposed to the B2B model.

A/B Testing

A test method comparing two versions of a web page to determine which one performs best in terms of conversions and user engagement.

Framework

A framework is a set of standardized libraries and tools to facilitate and accelerate the development of software applications.

Web agency

A web agency offers design, development, and marketing services to help businesses establish and optimize their online presence.

Website structure

The web tree organizes the structure of pages, making it easier for users and search engines to navigate and access information.