Webflow's annual event is now over
La Webflow Conf 2025, which was held this year in New York, marks a decisive turning point in the evolution of the platform to The AI. This edition unveiled a series of groundbreaking innovations that are radically transforming the way we design, develop, and optimize websites.
Under the sign ofArtificial intelligence And of the creativity, Webflow presented its vision for 2025 and 2026.
AI assistant: A “new” teammate
The undisputed star of this conference remains The AI assistant redesigned from Webflow. Far from being a simple Chatbot, this intelligent assistant integrates directly into the Designer to become a true creative partner.
This contextual intelligence represents a major advance. The assistant includes the structure of your site, your existing styles, and your class system to propose changes consistent with your visual identity. You have total control: each suggestion can be accepted, changed, or rejected according to your preferences.
What's more, you can use it to avoid certain redundant tasks such as writing ALT tags.
The promise is attractive: significantly reduce the time spent on execution tasks to free up more space for strategic thinking and creative innovation.
Code generation and web applications using AI
Webflow takes it a step further with the introduction of AI-powered code generation. This revolutionary feature makes it possible to create complete web applications based on a simple text description.
The process works with disconcerting simplicity. Describe your need in natural language - a price calculator, a reservation system, an interactive dashboard - and the AI generates a functional application that can be deployed in one click on Webflow Cloud.
These applications are based on Astro, the modern framework preferred for content-oriented sites. Webflow is also strengthening its commitment to this technology by becoming an official sponsor of the Astro open-source project. The innovation also extends to React components. The AI Assistant can now generate custom components that integrate seamlessly with your existing design systems, creating reusable and powerful interface elements.
Real-time collaboration and easy sharing
Collaboration represents another major focus of 2025 improvements. Webflow introduces real-time collaboration, allowing several members of a team to work simultaneously on the same project, or even on the same page.
This feature eliminates traditional bottlenecks in the creative process. No more endless back and forth between designers and developers, waiting to access the project, or the risk of conflicts during simultaneous changes.
Simplified feedback links are a perfect complement to this collaborative approach. Now, you can share a link allowing external stakeholders to comment directly on the site, without creating a Webflow account. This simplicity speeds up feedback and validation cycles considerably.
The stated objective is clear: drastically reduce the time between the initial idea and the launch online, while maintaining the quality and consistency of the final result.
GSAP interactions
New features include the ability to deactivate certain animations on mobile for maintain performance, automatic compliance with “reduce motion” preferences for accessibility, and granular control over the loading of animation scripts per page.
This sophisticated approach ensures that your animations remain smooth and accessible on all devices, while providing extensive creative possibilities to captivate your audience.
The LottieFiles integration, announced later this year, will further enrich the animation possibilities by allowing the use of complex vector animations directly in the Webflow interface.
NextGen CMS: Content Management at the AI Scale
The Webflow CMS is getting a new look with a complete redesign. This transformation aims to meet the requirements of a world where optimization for AI response engines (AEO - Answer Engine Optimization) is becoming crucial.
The technical improvements are impressive in their magnitude. Collections can now manage over one million items, offering unprecedented scalability. The number of fields and references per double collection, while the possibilities ofNested lists extend up to three levels deep.
This redesigned architecture facilitates the distribution of content to decoupled frontends thanks to the content delivery APIs now accessible to all users. Your content can thus feed into different platforms while maintaining a single source of truth in Webflow.
The focus on AEO results in integrated tools to automatically optimize your content for artificial intelligences such as ChatGPT, Claude or Perplexity. This approach is becoming essential in a landscape where AIs are increasingly influencing the decisions of your prospects. Moreover, if you want to know how to optimize your website for artificial intelligence, go to my article on llms.txt files.
Code Components: React Native Integration
The introduction of Code Components marks the opening of Webflow to the React ecosystem. With DevLink, you can now import existing React components directly into the Webflow Designer. These components maintain all their functionality while benefiting from Webflow's visual editing tools. You can locate, optimize, and connect to the CMS like any native element of the platform.
This hybrid approach opens up new perspectives for teams that already have a React codebase, while democratizing the use of advanced components for less technical users.
Optimization and analysis: Performance under surveillance
Webflow Analyze is enriched with new behavioral analysis capabilities. Click and scroll maps are now displayed directly in Canvas, providing an intuitive understanding of user behavior.
Webflow Optimize complete this ecosystem of continuous improvement with AI suggestions for your A/B tests, the personalization of experiences, and the automatic application of winning variants. This data-driven approach makes it easy to continuously optimize your performance.
Infrastructure and Security: Strengthened Cloudflare Partnership
The technical infrastructure benefits from substantial improvements thanks to the extensive partnership with Cloudflare. This collaboration ensures faster, more secure, and more reliable sites through a global network of 330 cities in 125 countries. This robust infrastructure supports all of the new features, in particular Webflow Cloud that hosts AI-generated applications. The promise: optimal performance even with advanced features.
The built-in AI anti-crawling controls also make it possible to finely manage which artificial intelligences can access your content, offering strategic control over your visibility in the AI ecosystem.
Availability and roadmap
These innovations are deployed over several months to ensure smooth adoption. Code Components and optimization tools are already available, while the Next Generation AI Assistant and the Component Canvas will be available later this year.
This progressive approach testifies to the maturity of Webflow in innovation management, prioritizing stability and user adoption over functionality.
Conclusion: A consolidation rather than a revolution
This Webflow Conf 2025 is part of a logic of consolidation more than a pure revolution. The massive focus on artificial intelligence was expected, even foreseeable, in the current context where every tech company must have its own AI strategy. Paradoxically, the absence of major surprises is explained by the wealth of innovations deployed throughout 2024. The acquisition of GSAP, the gradual integration of advanced functionalities, and strategic partnerships such as the one with Cloudflare had already laid the foundations for this 2025 edition.
