How much does a Webflow site cost in 2026? Rates, subscriptions and realistic budget

The €50,000 question everyone is asking

This is the first thing they ask me on a discovery call. Even before talking about the project, the schedule or the objectives:” How much does it cost? ”. And each time, I have to answer the same thing: “it depends.” Not out of laziness, but because it's real. A 5-page site for a sports coach and a 30-page site with a member area for a training school are not the same project, not the same budget, not the same schedule.

The problem is that when you search on Google, you come across ranges that are so wide that they are useless. “Between €500 and €50,000” — thank you, very useful. What I am going to try to do here is to put down the real numbers that I see happening on a daily basis in my activity of Webflow developer, break down each expense item, and give you enough visibility to building a budget that sticks.

The cost of Webflow as a platform

Let's start with the simplest. Webflow is a monthly subscription. There are two families of plans: site plans (which include hosting, SSL, CDN, etc.) and workspace plans (to manage team access). As an end customer, it is the site plan that concerns you. Workspace plans are your provider's problem.

The smart thing about Webflow is that the free plan allows you to have a first overview to create a few pages. On the other hand, if your site needs more pages, CMS collections, links to a domain name, you will have to pay for a paid plan.

The four site plans available

The Basic at $14/month does the job for small showcase sites or landing pages. You have your custom domain, 150 static pages but no CMS options, so it's complicated to scale if you plan to evolve quickly.

The CMS at $23/month, it's the one I put in place most often. As soon as there is a blog, a portfolio, dynamic testimonies, or any form of content that evolves over time, this plan is essential. It increases to 2,000 CMS elements and unlocks the majority of the functionalities. It is the sweet spot for the majority of SME projects.

The Business at $39/month comes when the site starts to generate serious traffic or when we need more advanced third-party integrations. 10,000 CMS elements, 400 GB of bandwidth, advanced forms. I typically recommend it for ambitious content sites, e-commerce sites or organizations that publish very regularly.

The Enterprise is on request, reserved for large structures with specific safety or compliance requirements. If you are reading this article, chances are that this plan is not for you.

And if you want all the details do not hesitate to consult the pricing on the Webflow page.

Extras that can add up to the bill

Two positions come up regularly in my quotes and often surprise my customers.

The first is Webflow Localization. If you need a bilingual or multilingual site, this option adds between $9/month (Essential plan) and $29/month (Advanced plan) per additional language. The Advanced plan is the one I always recommend because it allows you to translate URLs, which is crucial for international SEO. Concretely, for a French-English site on a CMS plan with Localization Advanced, you are at $29 + $29 = $58/month.

The second is e-commerce. Webflow e-commerce plans start at $29/month and go up to $212/month. For a site that sells physical products, the Webflow bill alone can exceed $250/month, which legitimately raises the question of Shopify as an alternative in this specific niche and which in my opinion will be much more effective if you have a large database of products for sale.

What does it really cost to create a site

The Webflow subscription is the rent for your premises. The construction of the site is the structural work.

What a lot of people don't realize is thatA professional site does not start in Webflow. It starts with a strategic conversation. What does your site need to do? Who are your target visitors? What path should they follow to take action? This work of thought beforehand is what separates a site that converts from a pretty site that is useless.

Then comes the phase of UX/UI design. Figma models, iterations with the client, validation of each page before even touching Webflow. Then the technical integration, the structuring of the CMS, the configuration SEO, responsive tests on all formats, and training so that the customer can be autonomous about its content. Each step takes time. And it is this time that will determine the price.

The prices I see on the French market

I specify that these ranges correspond to what experienced freelancers practice in France in 2026. Les Webflow agencies generally charge much more for comparable services, due to their structural costs.

One classic 3 to 5 page showcase site — welcome, about, services, contact — with a tailor-made design and basic SEO, costs between €2,500 and €3,500. This is the typical project of the consultant, coach, architect firm or craftsman who wants a careful online presence. Delay: 2 to 4 weeks generally, including validation round trips.

When we switch to a more ambitious site with more than 10 pages with a blog, elaborate animations, detailed service pages and a well-thought-out CMS, we are in the range of €3,500 to €6,000. The deadline extends over 4 to 8 weeks depending on the customer's responsiveness to content and validations.

Les Webflow e-commerce sites oscillate between €5,000 and €10,000. The gap is huge because a site with 20 products and a simple checkout has nothing to do with a catalog of 500 references, multiple variants, dynamic promotions and logistical integration. And for the tailor-made projects — member areas via Memberstack, dynamic calculators, API integrations, automated workflows etc... — we start at around €7,000 with no defined ceiling, because technical complexity is the only real limiting factor.

Why can two quotes vary from single to double

I often receive messages from prospects who tell me “I received a quote at €1,200 and another at €4,500 for the same site, how is that possible? ”. The answer is that it's not the same site.

The estimate at €1,200 is generally a slightly modified template, without strategic thinking, without prior mock-up, with the texts provided by the customer copied and pasted as they are, a symbolic SEO and a 15-minute training course to deliver the site. The estimate at 4,500€ is a real in-depth work: audit of the existing system, information architecture, Figma models validated together, Webflow integration by a certified expert, content worked and restructured for conversion, advanced technical SEO, comprehensive training and post-launch follow-up.

The difference is not necessarily visible the day it is put online. It can be seen three months later, when the first site does not generate any leads and the second site reports requests for quotes and new prospects every week.

The positions that make the bill go up

The custom design is the first lever. A custom template costs less than a complete creation in Figma with iterations and a creative return. Both approaches defend themselves, but they don't tell your visitors the same story. A generic site will be perceived differently than a site where every detail reflects your positioning.

Les animations are another variable position. Native Webflow interactions — scroll appearances, hover effects, transitions between pages — are quick to implement. But as soon as we talk about advanced GSAP animations — parallax, texts that are animated letter by letter, complex timelines synchronized with scrolling — development time explodes. A site with well-executed tailor-made animations may require 2 to 3 days of work on this part alone.

La content writing is the big miss in a lot of quotes. However, a site without optimized content is a Ferrari without gas. If your service provider has to write the texts, structure them for SEO, choose the right keywords and create a coherent content architecture, it's a job that pays for itself.

And the Technical SEO, I am coming back to it because it is a point that is dear to me. The optimization of natural referencing is not limited to filling in title and description fields. The real technical SEO on Webflow is the schema.org structured by type of page, the dynamic meta tags linked to the CMS, the own sitemap, the optimization of Core Web Vitals, the thoughtful internal networking, and more and more Optimization for artificial intelligences. This work is rarely included in a basic estimate, and yet it is what makes the difference between an invisible site and a site that receives qualified traffic.

All the costs you don't think about soon enough

I usually tell my customers that the website is the top part of the budget. Here are the positions that are below the waterline and that are worth considering from the start.

The domain name seems trivial — between €10 and €30/year depending on the extension — but it is a strategic choice that impacts your image and your SEO. A .fr inspires confidence on the French market, a .com is essential if you aim internationally.

The visual content is often the poor parent of web projects. However, quality images do as much for the credibility of your site as the design itself. A professional photo shoot, even a modest one, literally transforms the perception of your business.

The natural referencing deserves a dedicated budget, separate from the creation of the site. An initial SEO audit with technical optimizations costs between €500 and €2,000. But SEO is a marathon, not a sprint. It is an investment that takes a few months to pay off, but which then generates a flow of qualified visitors without spending a cent on advertising.

Les third party tools accumulate gradually according to your growth: newsletter solution like Brevo or Mailchimp, analytics with GA4 or CRM, online appointment booking tool like Calendly. The advantage is that most offer free plans at the start. You only pay when your business volume warrants it, which means that you normally have the means to finance them when they are needed.

My point of view after dozens of projects

After having designed and developed dozens of Webflow sites over the last few years, the observation that comes up most often is quite counterintuitive: Customers who spend the most don't get the best results. They are the ones who invest in the right place.

A customer who puts €10,000 into a beautiful site but zero euros in content and SEO ends up with an invisible site that no one but him will see. Another who puts €3,000 into a clean and efficient site, and then maintains quality SEO content over the long term, will end up with regular contact requests. The distribution of the budget counts as much as the total amount.

My sincerest advice: don't choose your provider based solely on price. One Good freelancer Webflow doesn't just move blocks. It asks questions about your goals, challenges your brief, structures your site so that it converts, and makes you autonomous for the future. This expertise comes at a cost, but it pays for itself in a few months when the first leads arrive.

Do you have a project in mind and want to know where you are on the budget side? Contact me for a non-binding exchange.